About Us

SHAPED BY RIVERS, DRIVEN BY CONNECTIVITY, DEDICATED FROM FIRST CAST TO LAST. We instruct, educate, and connect anglers of all abilities and ages to find themselves; through the art of casting fly rods and presenting flies to the elusive and famed Pacific Northwest steelhead.

Our services are tailored for the outdoor enthusiasts, specifically, those looking for a greater connection to the river. We offer an all-inclusive experience accommodating both day and multi-day guided fly fishing on Southern Oregon’s premier steelhead rivers.

We provide signature style, attention to detail, and handcrafted quality trips. From the initial contact through the handshake and hug at the end of your adventure, you can be certain that your expectations will be met with professionalism, personal service, and hospitality. We are completely dedicated to your experience and instruction that will help you along with your fishing career in order to keep you fishing long after your trip. Our mission is to create both innovative meaningful and long-lasting relationships through a connection driven by wild rivers and their inhabitants.

James and Kait met each other while guiding on Oregon’s Rogue River in the spring of 2016. After a summer courtship followed by marriage at Lucas Lodge, they joined forces and started Humble Heron Fly Fishing in the winter of 2016 fulfilling their goal of one day owning a professional guide service. From food shop to answering phone calls, from traveling to teach and present, to choosing the water they guide, every part of Humble Heron is completely their vision. With a combined 25 years + in the whitewater and fly fishing industry and has guided in 7 states, you can be sure that they are well equipped to provide their guests with the most outstanding trip. Now three years into their business, life has gifted them Juniper Rogue, their one-year-old daughter who has spent at least one season guiding already in mama’s belly.

“I had a vision of one day meeting my wife on the Rogue River. Starting a family and a business on the banks of the Rogue has been a vision realized. Every day with my family on this river has truly blessed me.”- James Sampsel owner

Now that you have found us take a look at our blog, photo gallery from past trips with our guests, and services we can provide for you. We are looking forward to speaking with you and designing your custom trip! Come share beautiful Southern Oregon with us and let her infectious waters move through you and replenish your soul.